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Innovative Pricing Model for Frequent Flyer Awards


About Affinity Partner

Affinity Partner Inc. is a consulting firm specialized in Customer Relationship Management (CRM), Frequent Flyer Programs and Strategic Marketing Alliances. We focus on areas where we build on vast industry and subject matter expertise to help management make the big decisions − on strategy, operations, mergers & acquisitions, technology and organization.

The firm's founder, President and CEO, Peter Buschmann, is an accomplished executive who offers over 15 years of industry and consulting experience derived from three Fortune 500 companies.

Affinity Partner has established a reputation as one of the leading experts in customer loyalty programs. Among the achievements were the development of the Lufthansa Miles & More program and the launch of the strategic oneworld ä airline alliance for American Airlines.

We seek to serve all industries on selected business topics with specific experience in the following: travel & tourism, automotive, consumer business, energy, financial institutions, health care, media & entertainment, retail, and telecommunication. In addition to having actual industry experience, Affinity Partner has developed close relationships with over 50 Managing Directors of Airline Frequent Flyer Programs and Hotel Guest Programs.

We are not just consultants, but also entrepreneurs who are open to investing in businesses in which we believe. In this context we would like to present you with the highlights of a unique business plan:


The Opportunity

Affinity Partner understands the airline frequent flyer programs' (FFP) pain points. All programs need to:

  • Reduce ‘Frequent Flyer Program Liability' (from accrued mileage)
  • Optimize Revenue Management for Award Seat Inventory
  • Shift more ‘Award Travel Booking' to the internet
  • Differentiate their commodity-like programs thru better service and innovative features


Members of frequent flyer programs have their own story to share:

  • The desired (first choice) award seats are very often not available (33 percent average)
  • Members are often willing to spend more miles for the desired seat
  • It is inconvenient to book revenue and award travel simultaneously over the web
  • Everyone likes a good deal; some members would be more flexible if rewarded for it



Please contact us if you would like to learn about the solution we have in mind…

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