Having worked for two of the big four consulting firms, it became obvious that even a big firm can't be great in all industries consulting clients on all issues. Affinity Partner Inc. has choosen to serve selected industries in only few areas; Loyalty Marketing, Customer Relationship Management (CRM) & Strategic Marketing Alliances.

There are currently over 400 loyalty programs in the U.S. alone. Having been a vital part of American Airlines AAdvantage and Lufthansa Miles & More, I feel privileged to serve this growing market in developing, implementing and operating Customer Loyalty Programs. It is a mature business model with still undiscovered revenue potential.

Peter Buschmann
President & CEO Affinity Partner Inc.