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Peter Buschmann
President and Chief Executive Officer

Peter Buschmann has been president and chief executive officer of Affinity Partner Inc. since 2006. Peter a senior marketing executive and strategy consultant with close ties to the United States, Anglo Saxon, European and Middle Eastern Business Culture, brings to the table over 15 years of industry and consulting experience derived from Fortune 500 companies.

Peter has established a reputation as one of the leading experts in customer loyalty programs. Among his publicly acknowledged achievements were the development of the Lufthansa Miles & More program and the launch of a strategic airline alliance for American Airlines. Peter transformed database management into customer relationship management for Lufthansa in 1994, being one of the first managers initiating this trend. He has served many industries, e.g. airlines, travel & tourism, media & telecommunication, consumer business, health care and financial services.

Today he is based in Los Angeles, California and travels extensively among client offices around the world. Peter holds a M.B.A. and speaks German fluently.


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